A boutique private equity fund and incubator
with a diverse portfolio of businesses in the realms
of media, commerce, education and technology


Ayman Sawaf launched his first company Nouran lighting, during the first oil boom in the Middle East in the late seventies. Beginning with lighting stores in Saudi Arabia and the UAE, he went on to build a global lighting company with retail, wholesale and manufacturing divisions, in addition to providing turnkey lighting solutions for major construction companies.

After leaving the Middle East, Ayman began to turn his attention towards the global stage and three of the core influences on humanity: media, education and business. Disappointed with the negative and shallow impact they seemed to be having in the world, Ayman decided to focus his attention to improving the quality of content within Media and Education and inspiring innovation and collaboration within business . (read more on Aymansawaf.com)

After successfully exiting the lighting business, Ayman’s main focus became pioneering Social and Emotional Learning as the missing ingredient in both education and parenting, creating Publishing, TV and Film companies in Hollywood in partnership with some of the largest Media companies including Warner Brothers, Universal Studios, HBO and well known producers like Norman Lear and Shelly Duvall.

At the turn of the millennium, Aytopia Holdings (known then as Wholelife Holdings) attracted various partners and investors and entered the quality of life market, funding and founding several companies. In 2016, Aytopia Holdings partnered with a group of forward thinking executives to launch Aytopia Inc. a business incubator.  (Aytopia.com)

Our Focus

Our present focus is on disruptive technologies and business models
in the fields of media, commerce, and education.

To learn more, please contact us.

Current Investments

Wholelife Network

Decentralizing and democratizing media, a new social media company focusing on the millennial generation. Wholelife.tv offers the best and the latest of conscious media with a disruptive distribution model.
Whilst the Whole life Expo experience is now poised to go online and global, through retail community centers in major cities, transforming the successful expo business model into 7 days a week retail and community centers.


Book Space

A new and disruptive technology for creating and distributing multi media books, written alone or in collaboration. This is the first in a series of apps being developed to enable collaborative creation in all types of media.

Aytopia Brands

Aytopia Brands is developing and monetizing a “Social Commerce” platform that empowers and enriches all parts of the ecosystem from vendor to independent re seller to consumer in clearly differentiated vertical markets. Aytopia Brands stands ready to do for the retailing industry what Uber and Airbnb have done for transportation and hospitality.

Check the KidsEQ.com Our first trial store. –

Kids EQ

Kids EQ is a media, education and merchandising company focused on Emotional Literacy (EL) for children and families.

Aytopia Tech

A technology company focused on the development and licensing of leading-edge social software.
Website Coming soon,

Organic Leather

Pioneers in Organic Leather. A retail and wholesale brand specializing in organically raised and tanned leather designer products and hides.

Historical Investments

Nouran Lighting (Saudi Arabia, UAE)

A specialist in retail lighting, providing turnkey lighting solutions .

Besa Lighting (USA)

Sophisticated lighting designs, Besa Lighting merges traditional techniques with avant-garde sensibility.

InnerSense, Inc

Formed to design, develop, manufacture and distribute advanced transformational technologies. Sound and light technology at it’s best.

Light force

One of the premier direct marketing companies focusing on superfoods. Inventors and Early Pioneers of healthfood Spirulina.
Light force

Whole life Expo

Whole life Expo was the leading face-to-face marketplace for the quality of life market for over 20 years, serving over 10,000 B2B customers and over one million of their B2C customers.


One of the 1st Social Media website to successfully aggregate the Eco-Centric Healthy Lifestyle demographic.

Real Music

The leading brand for new age and world music.

Pre Internet Investments

Think Entertainment

Award winning children’s media company, founded by actress Shelly Duval. Produced 5 TV series with major Hollywood studios.

Inner Space Retail Store

3rd St Promenade, Santa Monica, LA. An avant-grade retail space.

Enchanté Innertainment

A children’s media company in TV and publishing.

Editions Vivéz Soleil

A pioneer in alternative health and personal development publishing in Switzerland and France; created by Dr. Tal Schaller.

Enchanté/George Animation

A children’s animation company delivering emotionally intelligent content for TV, including the 13 part series called “Umptee 3 TV” in partnership with Warner Brothers.


Vision, Imagination, & Experience

Click the photos for bio details


Founder / Business Development

Ayman Sawaf is an international visionary entrepreneur, published musician, and best- selling author. He is one of the original creators of the discipline now known as Emotional Literacy (EL). He is also  co-author of Executive EQ: Emotional Intelligence in Leadership and Organizations, which introduced and pioneered emotional intelligence in the business world.

He has spent the last thirty years building the evolutionary foundation for entirely new systems and industries that will monetize the ability of these perspectives to optimize human capital; by providing new maps to evolve our relationships with ourselves, our family, and the workplace.

Ayman has founded and funded multiple companies in the US, Europe and the middle east in the realms of retail, manufacturing, and media.




Founder / Business Development


Partner / Business Development

Rowan Gabrielle is a visionary artist, entrepreneur, and philanthropist with 30+ years experience in the conscious marketplace.

She is the founder of Organic Leather, a company focused on Eco-Fashion and revolutionizing our relationship to animals and the clothes we wear. She is deeply passionate about spirituality and a connector with deep relationships across many subject areas. She is also a special event producer and a photographer.




Partner / Business Development