A boutique private equity fund and incubator
with a diverse portfolio of businesses in the realms
of media, commerce, education and technology


We are a group of conscious and visionary entrepreneurs with vast experience in media, marketing, technology, collaboration and philanthropy. Our team represents decades of experience and shares a positive vision for the future of media, education, and commerce.

Ayman Sawaf launched his first company Nouran lighting, during the first oil boom in the Middle East in the late seventies. Beginning with lighting stores in Saudi Arabia and the UAE, he went on to build a global lighting company with retail, wholesale and manufacturing divisions, in addition to providing turnkey lighting solutions for major construction companies.

After leaving the Middle East, Ayman began to turn his attention towards the global stage and three of the core influences on humanity: media, education and business. Disappointed with the negative and shallow impact they seemed to be having in the world, Ayman decided to focus his attention to improving the quality of content within Media and Education and inspiring innovation and collaboration within business . (read more on Aymansawaf.com)

After successfully exiting the lighting business, the company’s main focus became integrating children’s emotional education with entertainment – creating Publishing, TV and Film companies in Hollywood in partnership with some of the largest Media companies including Warner Brothers, Universal Studios, HBO and well known producers like Norman Lear and Shelly Duvall.

At the turn of the millennium, Aytopia Holdings (known then as Wholelife Holdings) attracted various partners and investors and entered the quality of life market, funding and founding several companies. In 2016, Aytopia Holdings partnered with a group of forward thinking executives to launch Aytopia Inc.( Aytopia.com)

Our Focus

Our present focus is on disruptive technologies and business models
that are designed to revolutionize the fields of publishing, music, commerce, media and philanthropy.



Aytopia Holdings portfolio of businesses.
To learn more, please contact us.

Current Investments

Aytopia Network

A cutting edge business-to-business collaborative social media and commerce platform. Features live and on-demand video content with the ability for users to monetize their content.

Book Space

A new and disruptive technology for creating and distributing multi media books, written alone or in collaboration. This is the first in a series of apps being developed to enable collaborative creation in all types of media.

Aytopia Brands

The power of social commerce harnessed; the ability to create your own curated branded e-stores or curated e-franchise to sell to you Facebook community and beyond.
Website coming soon.

Kids EQ

A children’s media company dedicated to promotion of emotional literacy.

Aytopia Tech

A technology company focused on the development and licensing of leading edge social software.
Website Coming soon,

Organic Leather

Pioneers in Organic Leather. A retail and wholesale brand specializing in organically raised and tanned leather designer products and hides.

Historical Investments

Nouran Lighting (Saudi Arabia, UAE)

A specialist in retail lighting, providing turnkey lighting solutions .

Besa Lighting (USA)

Sophisticated lighting designs, Besa Lighting merges traditional techniques with avant-garde sensibility.

InnerSense, Inc

Formed to design, develop, manufacture and distribute advanced transformational technologies. Sound and light technology at it’s best.

Light force

Inventors and Early Pioneers of Super foods such as Spirulina.
Light force

Wholelife Expo

Wholelife Expo was the leading face-to-face marketplace for the quality of life market for over 20 years, serving over 10,000 B2B customers and over one million of their B2C customers
Wholelife Expo


One of the 1st Social Media website to successfully aggregate the Eco-Centric Healthy Lifestyle demographic.

Real Music

The leading brand for new age and world music.

Pre Internet Investments

Think Entertainment

Award winning children’s media company, founded by actress Shelly Duval. Produced 5 TV series with major Hollywood studios.

InnerSpace Retail Store

3rd St Promenade, Santa Monica, LA. An avant-garde retail space.

Enchante Innertainment

A children’s media company in TV and publishing.

Edition Vivez Soleil

The largest alternative health and personal development publishing company in Switzerland and France created by Dr. Tal Schaller.

Enchante/George Animation

A children’s animation company delivering emotionally intelligent content for TV, including the 13 part series called “Umptee 3 TV” in partnership with Warner Brothers.

Our Team


Click the photos for bio details


Partner / Business Development

Ayman Sawaf is an international visionary entrepreneur, published musician, and best- selling author. He is one of the original creators of the discipline now known as Emotional Literacy (EL). He is also  co-author of Executive EQ: Emotional Intelligence in Leadership and Organizations, which introduced and pioneered emotional intelligence in the business world.

He has spent the last twenty years building the evolutionary foundation for entirely new systems and industries that will monetize the ability of these perspectives to optimize human capital; by providing new maps to evolve our relationships with ourselves, our family, and the workplace.

Ayman has founded and funded multiple companies in the US, Europe and the middle east in the realms of retail, manufacturing, and media.




Partner / Business Development



Mr. Alkudsi is a seasoned chairman, board member and CEO, with a successful track record. A perceptive, influential and high-performing investment leader and Chief Investment Officer. Mr. Alkudsi has a highly influential global network across the Middle East, US, Europe, China, Japan, Russia and Africa, and has an exceptional track record in raising capital and building global partnerships.§ Mr. Alkudsi has held senior executive roles across the industry including Senior Advisor of Emirates International Investment Company, CEO of Invest AD (UAE); Chief Investment Officer  of  the National Bank of Abu Dhabi, Asset Management Group; Senior Fund Manager for the Abu Dhabi investment Authority (Silicon Valley, USA).







Robert Gelman is an entrepreneur, author, editor, musician, interactive media developer, and producer of large events, including conferences, tradeshows, and festivals. He has also held senior marketing positions and consultancies with leading publishing and software companies.

Among Robert’s achievements were significant management positions in the Expo group of Cahners Business Information (a billion dollar company now known as Reed Exhibitions, part of the RELX Group), and Director of Development for Miller Freeman Expositions (US division of United Business Media, also a billion dollar diversified venture).

His writings appear in publications such as Keyboard and The San Francisco Chronicle and Examiner. He is also the main author of the book, “Protecting Yourself Online” (HarperCollins) in conjunction with the Electronic Frontier Foundation.

He co-founded the CyberArts International Festivals, produced several Digital Be-ins, and played a key role in the Wholelife Expos, including creating the spectacular “Sephira, Cirque of the Soul” at Wholelife Expo 2013 in Chicago.

As an Internet entrepreneur, he was responsible for the development of hundreds of pioneering websites, including AOL (with musician Thomas Dolby) in the 1990s and early 2000s. He has been involved with the Aytopia projects since 2009 and is a founding partner of the company.





Get in Touch

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